Thursday, March 19, 2009

What is the real reason that the Hawaii Superferry is leaving?‏

The following is an accurate compilation by DM on Maui based on information in the following Christie Wilson article:

What is the real reason that the Hawaii Superferry is leaving?

It would seem that the real reason that the Hawaii Superferry company is stopping operations is that their financial model is NOT working. They seem to be using the Supreme Court decision as an excuse... The failure to attract enough passengers/vehicles, even with severely discounted fares, seems to be the real rationale for the HSF withdrawal from the Hawaii inter-island market. The investors [may be] thankful that they have been given an excuse to immediately cease operations.

The Superferry Company claimed to the PUC that it would have a capacity for 866 passengers (50% break-even would be 433), and a capacity to carry 282 vehicles (50% break-even would be 141). If it is NOT attracting enough passengers and vehicles, it will be unable to cover its expenses.

It was claimed by Hawaii Superferry Company that their financial break-even point was to be able to travel at 50% of vessel capacity. The financial break-even assumed higher ticket prices (rather than the discounted fares now being offered), and it required a "fuel- adjustment surcharge" that is NOT being imposed. They have failed to attract sufficient ridership.

HAWAII SUPERFERRY -- RIDERSHIP

Passengers

(Break-even = 433)

Autos (Break-even = 144)

Commercial Vehicles

NOVEMBER 2008

18,890

5,100

621

DECEMBER 2008

16,590

4,868

586

JANUARY 2009

13,312

3,718

622

3 Month TOTAL

48,792

13,686

1,829

NOVEMBER-2008 Approximate Average per one-way transit

249

67

8

DECEMBER-2008 Approximate Average per one-way transit

207

61

7

JANUARY-2009 Approximate Average per one-way transit

166

46

8

3 MONTH Approximate Average per one-way transit

207

58

8

Ridership Source: Numbers from the Wednesday, March 18, 2009 Honolulu Advertiser.


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